How to read faster: a tip to improve your reading speed
Whether you are looking for information or looking for inspiration, when you want to write, you need to read. Improve reading speed becomes a sacred advantage, and I propose a simple technique to try, which requires no learning techniques (sometimes laborious) quick reading.
You just have to read with the help of a pointer (a pen or your finger).
Indeed, by dint of reading a lot, it is hard to focus on its reading and remember the information consulted. But using a pointer helps to focus by looking at a point that scrolls rather than looking in a vacuum. By facilitating the concentration, one promotes the understanding …… and thus the memorization.
Of course, nothing forces you to (try to) read at the speed of light, it’s even often counterproductive. But using this pointer technique can modulate the speed of your reading to find a speed that suits you, depending on your state of mind and your fatigue of the moment.
Awareness of authors and sale of books: a resource to exploit and asset to build
The logic would be that the more we are known, the more we sell books easily. This is not completely false and the examples are not missing … among the authors already known. But what to do when one is still an obscure writer?
The exploitation of an already established reputation
An idea retained by many publishers who want to exploit the digital world to sell more books is to exploit the established reputation of some active authors on the Internet or to use “web influencers” as prescribers. Unfortunately, the method is not very fertile: a blogger ranked No. 1 on Wikio (a reference ranking influencers) has itself published news widely publicized for a result of … 15 sales in digital format.
This discrepancy is probably explained by the fact that known bloggers are because of themes often out of sync with the object of their books: a fashion and beauty blogger who publishes news completely breaks the logic of the market / product so its editorial misfortune can be explained by the basic rules of marketing.
On the other hand, it is useful to promote an author rather than a book, especially if the author produces several books or expresses himself on different media: readers buy as much content as a style or a author so it can be useful to create a character and exploit this image rather than simply a content, as long as the published work is in adequacy with the created character.
For example, youtubeuse Sissy Mua, a fitness specialist, who published her Fitness Body Book at Solar in March 2017, ranked in the top 100 book sales on Amazon and n ° 1 in the “sports” and “bodybuilding” sections. More than a month after its release.
The constitution of the author in media brand
Therefore, the author becomes his own editorial brand, which to maintain the fascination and enchant the reader must be seen as a media: faced with the mass of information available to consumers, he must produce and distribute his own information. To carry out this mission, it can choose between multiple typologies of contents because the number and the format of the media exploded.
Previously coexisted the press, television and radio; today, there are videos, banners, pop-ups, Facebook news feeds, games, polls …
The choice of the format to communicate has become very important and must therefore adapt to the intended target. The author of legal textbooks for law students will therefore not have the same strategy as the human resources consultant who speaks to a public of professionals.
Thus, while Facebook is useful for addressing a rather young target (in particular 18-29 year olds), the Linkedin platform concentrates older profiles with high incomes (in particular the 30-49 year old type of managers or company managers). .
The choice of support is therefore not neutral and an active presence on social networks must be part of a thoughtful process. The profile of the users of the various platforms indeed deserves to make a substantive speech adapted in terms of targets: type of content, tailor-made offer, style, tone, frequency of publication, etc.
Do not forget the basic rule: you must speak the language of your interlocutor!